Resumen de Identification of Barriers of Entry to the European Market of Medical Devices: study of Cases in Spanish Companies
Yariza Chaveco Salabarria, María del Carmen Pardo Ferreira, Juan Carlos Rubio Romero, Rosa Mayelin Guerra Bretaña
This work aims to know if there are barriers to introduce medical devices in the European market. It integrates a research project that studies the same topic from two different perspectives: developed and developing countries. It consists of an exploratory case study with Spanish companies, whose results are presented in this article. It will be complemented by a descriptive case study with Cuban companies in the sector, the latter in progress. Preliminarily, some disagreements are shown regarding technical barriers, and the internal limitations of companies are highlighted as their main difficulty in accessing this demanding market. The final results are not yet available.
