Resumen de New Business Models and the influence of the Digital World. An interview with Project Syndicate
JOCIS interviewed Jonathan R. Hoffmann, Chief Operating Officer of the international media organization Project Syndicate. The main sources of income of Project Syndicate come from a traditional, digital or mixed model? It’s a mixed model. We have three main revenue paths. One is syndication: we licence the content that we produce. We go out, we commission content from very well-known people, experts in their field, we don’t syndicate journalists. It can be someone like Bill Gates or Christine Lagarde, we then translate this content into 13 languages and distribute it to our network of publications around the world.
