The value of proximity: examining the willingness to pay for online local news

• Autores: Manuel Goyanes Martínez
• Localización: Universidad, investigación y periodismo digital / coord. por Fernando Sabés Turmo, José Juan Verón Lassa, 2014, ISBN 978-84-87175-50-3, págs. 216-231
• Idioma: inglés
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• Resumen

  • The exploration of new business models based on paid content strategies onthe digital environment has opened an important discussion regarding thewillingness to pay for online news. However, local newspapers have beentraditionally neglected from previous empirical researches despite the fact thatseveral studies have clearly found the value of the local (news) as afundamental asset in order to convince readers to pay for information. Based ona national survey of 1.637 US adults, the present research systematicallyevaluates factors that influence the willingness to pay for online local news.