Resumen de The emergent long tail business model in the airline industry: the case of Volotea
José María Mateu Céspedes, Alba María García Torregrosa
We analysed to what extent the business model of the Spanish airline Volotea can be understood as a distinct business model. We characterized this emergent business model, comparing it to other models applied in the short haul market. We conclude that this business model can be described as a long tail business model in the airline industry. We also point out that this emergent model can support a blue ocean strategy in some mature markets, although this strategy would require opening the business’ black box to analyse it at the activity level.
