The emergent long tail business model in the airline industry: the case of Volotea

• José María Mateu Céspedes ^[1] ; Alba María García Torregrosa
  1. [1] Universidad Politécnica de Valencia

     Universidad Politécnica de Valencia

     Valencia, España

     
• Localización: R-evolucionando el transporte [Recurso electrónico]: XIV Congreso de Ingeniería del Transporte. Universidad de Burgos 6, 7 y 8 de julio 2021 / coord. por Hernán Gonzalo Orden, Marta Rojo Arce, 2021, ISBN 978-84-18465-12-3, págs. 347-358
• Idioma: inglés
• Enlaces
  • Texto Completo Libro
• Resumen

  • We analysed to what extent the business model of the Spanish airline Volotea can be understood as a distinct business model. We characterized this emergent business model, comparing it to other models applied in the short haul market. We conclude that this business model can be described as a long tail business model in the airline industry. We also point out that this emergent model can support a blue ocean strategy in some mature markets, although this strategy would require opening the business’ black box to analyse it at the activity level.