Análisis de la dinámica, la estructura y el contenido de los mensajes de Twitter: violencia sexual en #Cuéntalo

• Autores: Modesto Escobar Mercado, Elena Gil Moreno, Cristina Calvo López
• Localización: Empiria: Revista de metodología de ciencias sociales, ISSN 1139-5737, Nº 53, 2022 (Ejemplar dedicado a: El Big data en las ciencias sociales), págs. 89-119
• Idioma: español
• Enlaces
  • Texto completo (pdf)
  • Texto completo
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    Las redes sociales online se han ido convirtiendo en uno de los principales vehículos de comunicación y una de las mayores fuentes de información de actualidad. Esta creciente popularidad deja en evidencia la importancia de que los científicos sociales seamos capaces de analizar, interpretar y comprender en profundidad este nuevo tipo de herramientas. Este artículo tiene como objetivo mostrar los diversos métodos de análisis de la información pública obtenida a partir de una de estas redes, Twitter. Para ello tomamos como ejemplificación explicativa el caso #Cuéntalo, un episodio de narrativa compartida iniciado en esta red entre los días 26 y 28 de abril de 2018 tras la conocida sentencia de “La Manada”. A través de este caso se presentan aquí distintas metodologías para el estudio de los contenidos transmitidos, que van desde los análisis descriptivos más elementales hasta los análisis de contenido, pasando por la clasificación de actores relevantes y el descubrimiento de la estructura de las relaciones entre los protagonistas y sus mensajes. Los resultados muestran cómo esta polémica sentencia derivó en una conversación digital viral donde distintas usuarias (en especial periodistas, escritoras y activistas feministas) comenzaron a compartir sus relatos de situaciones de violencia sexual vividas por las participantes o sus conocidas usando esta etiqueta, siendo capaces de identificar a las principales protagonistas, las distintas relaciones que establecieron entre ellas y sus mensajes y los principales temas que se conformaron en torno a ellos.

    Online social networks have become one of the main communication vehicles and one of the greatest sources of current information. This growing popularity shows the importance of social scientists being able to analyze, interpret and understand in depth this new type of tools. This article aims to show the diverse methods of analysis of public information obtained from one of these networks, Twitter. To do this, we take as an explanatory example the case of #Cuéntalo, an episode of shared narrative that began on this network between April 26 and 28, 2018 after the well-known sentence of “La Manada”. Through this case, we present different methodologies for the study of broadcasted content, ranging from the most elementary descriptive tools to content analysis, passing through the classification of relevant actors and the discovery of the structure of the relationships amongst their protagonists and their messages. The results show how this controversial sentence led to a viral digital conversation where different users (especially journalists, writers, feminists and influencers) began to share their stories of situations of sexual violence experienced by the participants or their acquaintances using this label. Through this analysis, it was possible to identify the main protagonists, the different relationships that they established between them and their messages and the main themes that were formed around them.

  • English

    Online social networks have become one of the main communication vehicles and one of the greatest sources of current information. This growing popularity shows the importance of social scientists being able to analyze, interpret and understand in depth this new type of tools. This article aims to show the diverse methods of analysis of public information obtained from one of these networks, Twitter. To do this, we take as an explanatory example the case of #Cuéntalo, an episode of shared narrative that began on this network between April 26 and 28, 2018 after the well-known sentence of “La Manada”. Through this case, we present different methodologies for the study of broadcasted content, ranging from the most elementary descriptive tools to content analysis, passing through the classification of relevant actors and the discovery of the structure of the relationships amongst their protagonists and their messages. The results show how this controversial sentence led to a viral digital conversation where different users (especially journalists, writers, feminists and influencers) began to share their stories of situations of sexual violence experienced by the participants or their acquaintances using this label. Through this analysis, it was possible to identify the main protagonists, the different relationships that they established between them and their messages and the main themes that were formed around them.