Resumen de I’m just an industry whose intentions are good: O Lord, please don’t let me be misunderstood!
James Jones, Krzysztof Ostaszewski
In this work, we note a significant reputational challenge faced by the insurance industry, which is viewed mostly negatively by general public, its customers and its potential employees. We note that this negative perception originates partly in the complex structure of insurance products, and partly in a misperception of the role insurance plays in the society, a misperception that the industry itself perpetuates. We propose that the insurance industry needs to emphasize the true nature of its social function, which is to encourage rational risk taking, and to encourage proper pricing of risk, bringing about better and more sustainable risk management practices.
