Communication and knowledge in tourism services: a cultural perspective
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Ana Pereira Neto [1]
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[1] Universidade Nova de Lisboa
Universidade Nova de Lisboa
Socorro, Portugal
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- Localización: Identidad y cultura: creación del conocimiento / coord. por María García García, Daniel Martín Pena, 2020, ISBN 978-84-18167-24-9, págs. 127-146
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
Understanding that the customers/consumers satisfaction of tourism products relates closely with the consumption of everything that can make them happy, and that for the Y and Z generations there is a constant concern not to fail to perceive, we focused our attention on the theme of the creativity in tourist spaces and products through the transmission of information via digital communication versus personalized communication. We will reflect on the importance of communication in the quality of tourism services, inferring in our discourse the theme of authenticity, not forgetting the role of the client/consumer as a manager or multiplier of informative content through 2.0 technologies. We will try to understand the logic of coexistence of varied concepts of information transmission, used in the tourism and hospitality services, that embodies the cultural elements which constitute part of the attraction factor of the places. A small survey was made by a small group of students of the hotel management course of ISEC Lisboa based upon the aceptancy of A.I. in tourism services. Traditional service, coupled with the concepts of Cognitive Computing and communication based on shared data are the main issues of reflection in this paper.
