Resentment against neoliberals elites in the society of spectacle: The case of inhuman resources

• José Luis Valhondo-Crego ^[1]
  1. [1] Universidad de Extremadura

     Universidad de Extremadura

     Badajoz, España

     
• Localización: La comunicación a la vanguardia: Tendencias, métodos y perspectivas / coord. por Nuria Sánchez-Gey Valenzuela, María Luisa Cárdenas Rica, 2021, ISBN 978-84-7074-899-8, págs. 2273-2289
• Idioma: inglés
• Enlaces
  • Texto Completo Libro
• Resumen

  • The TV series Inhuman Resources depicts the story of a former middle-class expert in management who is fired from his job and spends several years unemployed. In this text, we analyse how this underrated middle-class, who had the role of selecting human capital, is now resented with the elites and tries to apply them the same neoliberalism values he had suffered. Inhuman Resources works as the European version of American The Apprentice. In both TV shows, the protagonists play the role of experts in human resources. Delambre (the main character in Inhuman Resources) and Trump (the host in The Apprentice) feel humiliated by the system. Both try to turn on the tables and start to apply the same recipe to others: in the case of The Apprentice, to subordinates, in Inhuman Resources, to the elites. However, for the viewers, the participants are the elites in both cases. In short, we analyse this fiction as another form to deploy a critical view on the reality TV shows.