Resumen de Léxico, estilo y emotividad pragmática
The choice of words is related to the stylistic value of discourse. The relationship between words and emotions is studied here. From the neurorhetorics, we analyze the relationship of political rhetoric and advertising with the effects on receptors’ mind. The use of expressions seeking emotional adhesion serves to raise, from a pragmatic dimension, the perlocutive effects behind lexical choices in Spanish
