Léxico, estilo y emotividad pragmática

• Autores: Adolf Piquer Vidal
• Localización: El conocimiento compartido: Entre la pragmática y la gramática / coord. por Susana Rodríguez Rosique, Jordi M. Antolí Martínez, 2020, ISBN 978-3-11-071117-2, págs. 169-185
• Idioma: español
• Texto completo no disponible (Saber más ...)
• Resumen

  • The choice of words is related to the stylistic value of discourse. The relationship between words and emotions is studied here. From the neurorhetorics, we analyze the relationship of political rhetoric and advertising with the effects on receptors’ mind. The use of expressions seeking emotional adhesion serves to raise, from a pragmatic dimension, the perlocutive effects behind lexical choices in Spanish