Resumen de Lasting Service Products and The Nature of Tourism
Anthony G. Sheppard, Stephen J. Grove, William C. Norman, Robert W. McLellan, Francis McGutre
Tourism research borrows from other fields, including services marketing. However, the tourism product is different from many other services in that it is both inherently experiential and has the potential for an extended life span, largely through recollection. An analogy is drawn between service products that last well beyond the initial encounter and durable goods products. Tourism is discussed with reference to the relationship between satisfaction and repurchase and is identified as a lasting service. Potential implications for tourism research and tourism marketing are identified and discussed.
