Resumen de Information Sourcing by Swiss Travelers: a Market Segmentation Approach
Thomas Bieger, Christian Laesser
This article presents a market segmentation established on the basis of a collection of information. The study illustrates the important role of information in tourism. A successful strategy consists of providing convenience and building up a relationship of trust between the tourist company and the tourist. In this regard, convenience is determined by quality of admission, availability of information, and a customer-tailored presentation of information. A reliable source of information is not only provided by private relations (friends and relatives) but also more and more by employees of travel agencies and tourist information companies. One key goal of each information strategy lies in an optimal matching between human-oriented and technical-oriented sources of information.
