Environmental packaging in trade logistics and innovative entrepreneurship based on internet marketing online research and communications

• Bilovodska, Olena ^[1] ; Starostina, Alla ^[2] ; Vovk, Viktoriia ^[3] ; Moroz, Olga ^[5] ; Moroz, Mykola ^[4]
  1. [1] Kyiv National University of Technologies and Design

     Kyiv National University of Technologies and Design

     Ucrania

     
  2. [2] Taras Shevchenko National University of Kyiv

     Taras Shevchenko National University of Kyiv

     Ucrania

     
  3. [3] Kyiv National University of Trade and Economics

     Kyiv National University of Trade and Economics

     Ucrania

     
  4. [4] Yaroslav Mudryi National Law University

     Yaroslav Mudryi National Law University

     Ucrania

     
  5. [5] Kharkiv National University of Internal Affairs, Ukraine

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• Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 38, Nº. 4 (The Recent Economic Trends and their Impact on Marketing), 2020 (Ejemplar dedicado a: The Recent Economic Trends and their Impact on Marketing)
• Idioma: inglés
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• Resumen

  • In the paper the eco-trends in packaging and the Ukrainian market of organic products are analyzed. A scientific and practical approach to the development of environmental packaging in Supply Chain Management is formed, the approach is based on the results of the Internet marketing online research. It takes into account the evaluation of consumers’ (marking, ergonomics and convenience, aesthetic, reliability and durability, communication), manufacturers’ (economic, transportation and storage, environmental); intermediaries’ (transportation and warehousing, marking, ergonomics and convenience) perspectives, considering  the principles of eco-oriented logistic management in trade and innovative entrepreneurship.