Corporate social responsibility (CSR) and innovation

• Autores: María José Sanzo Pérez, Luis Ignacio Álvarez González, Marta Rey-García
• Localización: La economía social, pilar de un nuevo modelo de desarrollo económico sostenible / CIRIEC España (dir. congr.), 2011, ISBN 9788495003850
• Idioma: inglés
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• Resumen

  • This research analyzes whether (1) satisfaction and conflict between Marketing and R&D during new product development process and/or (2) top management commitment to innovation, influence the existence of explicit communication about those CSR activities more intensely connected to innovation. An empirical study was carried out combining three information sources: a structured survey of 178 Spanish innovative firms, a detailed analysis of their corporate web sites, and the SABI data base. Results derived from a final sample of 106 firms show that both inter-functional climate and top management commitment influence which CSR dimensions are highlighted in corporate communication.