How do I trust thee? Let me count the ways: Combinations of trust in buyer-seller relationships, the links to motives for formation, drivers, outcomes and temporal relationships
-
Brian P. Mathews [2] ; Andrew D. Pressey [1]
-
[1] University of East Anglia
University of East Anglia
Norwich District, Reino Unido
-
[2] University of Luton
-
- Localización: VI Forum Internacional sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing: Academia y Profesión: Ponencias académicas: Madrid, 27-28 de noviembre de 2003 / Enrique Ortega Martínez (ed. lit.), Ladislao González Ruiz (ed. lit.), Enrique Pérez del Campo (ed. lit.), 2003, ISBN 8493123439, págs. 83-102
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
-
Resumen
Using data obtained from a mail survey with some 212 useable responses, different patterns or combinations of trust were explored in supply relationships. The three trust constructs employed subsume many of the values ascribed to trust from the literature (goodwill, competence and contractual). Four groups of respondents were indentified with markedly different patterns of trust. The 'mix' if trust types a relationship is based on onfluences the relationships chiefly in terms of their performance outcomes. The study also adds evidence to dispel the myth that age of relationship impacts on the type of trust a relationship is based on.
