Tourism Distribution Channels: A Systematic, Integrated Approach

Douglas C. Pearce ^[1]
1. [1] Victoria University of Wellington
  
  Victoria University of Wellington
  
  Nueva Zelanda
Localización: VI Forum Internacional sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing: Academia y Profesión: Ponencias académicas: Madrid, 27-28 de noviembre de 2003 / Enrique Ortega Martínez (ed. lit.), Ladislao González Ruiz (ed. lit.), Enrique Pérez del Campo (ed. lit.), 2003, ISBN 8493123439, págs. 345-364
Idioma: inglés
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Resumen
- The purpose of this paper is to outline the objetives an structure of a three-year project that adopts asystematic, integrated approach to the analysis of tourism distribution channels in New Zealand, to discuss some of the methodological issues involved and to report some of the provisional findings.