Colombia
Quality assessmentof health servicesis a growing concern of the last decades, since consumer demands in the Colombian scopeare not covered by the public sector. Similarly, according to literature review, there isno evidence of perceived quality factors assessment for the case of visual health services. Objective: To identify the perceived quality factors of the visual health service by users in private entitiesof optometry. Method: From a pragmatic approach, a non-experimental, cross-sectional study was performed with an exploratory sequential design. A scale designed for the purposes of this research was applied, since the literature does not report an adequate prior instrument for this area. The definitive sample is of 382 users of the optometry service in Bogota. Results: 6 factors that compose the perceived quality of the visual health service: communication with professional, environment trust, accessibility, monitoring, punctuality, and, notion of time. Conclusion: the six factors explain 58.36% of the variance and the article presents managerial implications that can be applied by private health service providers in Colombia.
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