The role of the translator and self-editor in public relations translation processes

• Karakoç, Taner ^[1]
  1. [1] İstanbul Üniversitesi
• Localización: Languages for business: a global approach: seminar proceedigs, Ávila, Spain 2009 / coord. por Carmen Pérez-Llantada Auría, Maida Watson, 2009, ISBN 978-84-92774-01-2, págs. 207-215
• Idioma: inglés
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• Resumen

  • The translator plays a significant role in the translation processes in Public Relations sector, ranging from a back-translator to a self-editor. The theoretical framework of the study is Hans Vermeer’s Skopos theory, which is a functional and sociocultural paradigm, suggesting that the translatum, as a variety of the outcome of translational action, is determined not only by the source, but by various other factors such as the client as the commissioner, the translator, the Public Relation Company, as the intermediary, the Media agent, and the consumer. The study describes and analysis the position of the translator in Public Relations business.