Analysing generic integrity in professional discourses: the case of intellectual property arbitration

• Martínez Escudero, Laura ^[1]
  1. [1] Universidad de Zaragoza

     Universidad de Zaragoza

     Zaragoza, España

     
• Localización: Languages for business: a global approach: seminar proceedigs, Ávila, Spain 2009 / coord. por Carmen Pérez-Llantada Auría, Maida Watson, 2009, ISBN 978-84-92774-01-2, págs. 217-231
• Idioma: inglés
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• Resumen

  • This paper carries out an exploratory survey of text-internal and text-external features in intellectual property arbitration using a selection of 20 domain name awards drawn from the database of the World Intellectual Property Organization (WIPO). Requiring a qualitative approach, the paper attempts to provide preliminary insights on how text-internal and text-external features determine the discursive construction of domain name awards, particularly generic Top Level Domain awards (gTLDs). Special consideration will be drawn to they way in which generic integrity is socially built up by members of this highly-specialised professional community.