Lingual-cognitive features of web-advertisements

• Vorontnikova, Yuliya S. ^[1]
  1. [1] Tobolʹskiĭ gosudarstvennyĭ pedagogicheskiĭ institut imeni D.I. Mendeleeva
• Localización: Languages for business: a global approach: seminar proceedigs, Ávila, Spain 2009 / coord. por Carmen Pérez-Llantada Auría, Maida Watson, 2009, ISBN 978-84-92774-01-2, págs. 163-173
• Idioma: inglés
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• Resumen

  • Any discourse type depends on several factors in the principles of its textual organization like the factors of author, addressee or environment as any text organization reflects the most appropriate for certain communicative conditions form of information presentation in order to fulfill a certain communicative aim. Thus, changes in style of a discourse mean the adaptation of a text type to new communicative conditions which is now observed in all digital forms of traditional genres, for example in web-advertisements: due to peculiarities of e-ads perception web-ads style has become less figurative and more informative one.