Genre analysis applied to a multidisciplinary pedagogical experience in an English for business course

• Alberola Colomar, Pilar ^[1]
  1. [1] Florida Universitaria
• Localización: Languages for business: a global approach: seminar proceedigs, Ávila, Spain 2009 / coord. por Carmen Pérez-Llantada Auría, Maida Watson, 2009, ISBN 978-84-92774-01-2, págs. 125-134
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • As part of its innovation programme, Florida Universitaria developed a multidisciplinary project involving Tourism Management undergraduate students, aimed at founding a company that could help revitalize the town of Buñol as a tourist destination. Students in the English module were tasked with creating the advertising tools to promote that company internationally. This project provided us with an ideal setting for a pedagogical application of the methodology followed in a previous analysis of leaflets as a genre. In this paper we will describe the methodology designed for the previous genre analysis of leaflets, and its recent application to the English class.