Making strategy “Real”: Using reality television for innovating teaching approaches

• Autores: Dara Szyliowicz, Tiffany Galvin Green
• Localización: The international journal of management education, ISSN 1472-8117, Vol. 17, Nº. 3, 2019
• Idioma: inglés
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• Resumen

  • Management instructors struggle to ensure that students understand and are engaged with the course material. Strategic management concepts present a particular challenge since many of them can be complex and are thus difficult to teach. We discuss how using a visual media case – a competitive reality television series – allows for more effective learning across a wide range of management topics. We demonstrate how a specific series can be used to teach multiple subjects or a single topic. Additionally, we show how inductive and deductive teaching methods can be utilized successfully. Student reactions are a valuable indicator of teaching effectiveness, so we also provide student feedback from their experience with the program