Resumen de An online hotel demand model for two resort hotels in Mallorca
Aldric Vives Maruffy, Marta Jacob, Eugeni Aguiló Pérez
This work presents a specific demand model for measuring own-price elasticity values throughout different seasonal demands and across booking horizons. The availability of price elasticity of demand values will allow the analysis and comparison across the different booking times, seasonal demands and among different hotels. We present a case study application of this demand model, using data for two resort hotels in Mallorca and estimating different seasonal elasticities for the online booking segment.
