An online hotel demand model for two resort hotels in Mallorca

• Aldric Vives ^[1] ; Marta Jacob ^[2] ; Eugenia Aguiló ^[2]
  1. [1] Instituto Politécnico de Bragança

     Instituto Politécnico de Bragança

     Bragança (Sé), Portugal

     
  2. [2] Universidade de Aveiro

     Universidade de Aveiro

     Vera Cruz, Portugal

     
• Localización: Revista Turismo & Desenvolvimento, ISSN 1645-9261, Nº. 27-28, 2, 2017 (Ejemplar dedicado a: INVTUR 2017 Intl' Conference), págs. 251-254
• Idioma: inglés
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• Resumen

  • This work presents a specific demand model for measuring own-price elasticity values throughout different seasonal demands and across booking horizons. The availability of price elasticity of demand values will allow the analysis and comparison across the different booking times, seasonal demands and among different hotels. We present a case study application of this demand model, using data for two resort hotels in Mallorca and estimating different seasonal elasticities for the online booking segment.