Internal marketing as an integration tool of trainees

• Mónica Oliveira ^[1] ; Teresa Pataco ^[1]
  1. [1] Instituto Politécnico do Porto

     Instituto Politécnico do Porto

     Santo Ildefonso, Portugal

     
• Localización: Revista Turismo & Desenvolvimento, ISSN 1645-9261, Nº. 27-28, 2, 2017 (Ejemplar dedicado a: INVTUR 2017 Intl' Conference), págs. 267-269
• Idioma: inglés
• Enlaces
  • Texto Completo Ejemplar
• Resumen

  • Second year students of the Undergraduate degree in Hotel Management, of the School of Tourism and Hospitality (ESHT), Polytechnic Institute of Porto (P.Porto) must complete an 800-hour work placement programme in the private sector during the fourth semester of their study cycle, for which they will be granted 30 ECTS. The work placement is arranged by ESHT, with the signature of a “Student Placement Programme Agreement” by the three parties involved (the student, ESHT’s representative, host entity representative), with a member of the teaching staff of ESHT and a hotel supervisor directly in charge of assessing the written report produced at the end of the programme and the trainee’s performance, respectively.