"La mejor solución a tu problema". Hacia una filosofía del marketing y el consumo

Carlos Ballesteros García ^[1]
1. [1] Universidad Pontificia Comillas
  
  Universidad Pontificia Comillas
  
  Madrid, España
Localización: Revista portuguesa de filosofía, ISSN 0870-5283, Vol. 74, Fasc. 2-3, 2018 (Ejemplar dedicado a: Gestão e Filosofia), págs. 451-472
Idioma: español
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Resumen
- The consumption society, understood as that one which is structured social, economic and even politically around the market and the exchange of goods and services for money is, without any doubt, a field of interest to think deeply about its configuration and management. Marketing, understood as that business function responsible for managing the meeting of the firm´s catalogue with the needs of the market, is the focus of this paper. In it there is a reflection on key concepts such as necessity, ethical or welfare and wellbeing. In this sense, it’s crucial to understand the importance and the role of Marketing in society (and vice versa) providing also a reflection on its ethical component.