Emotions: importance and basics in the TV contents

• María José Labrador Blanes ^[1]
  1. [1] Universidad Mayor

     Universidad Mayor

     Santiago, Chile

     
• Localización: Contenidos digitales y multipantalla / coord. por María José Arrojo, José Luis Piñuel Raigada, 2015, ISBN 978-84-16458-24-0, págs. 215-230
• Idioma: inglés
• Enlaces
  • Texto Completo Libro (pdf)
• Resumen

  • In the analysis of the digital platforms, the future of television and proliferation of channels what does constitute as substantial for the functioning of television, and on which we should focus our attention, is normally forgotten: contents. This work presents as object of analysis, the emotional dimension in television in its different manifestations: through its contents, personalities, characteristics of the television storytelling and audiovisual language (images, codes of illumination, edition, and sound effects, among others), for which integrating to the discipline of Communication other areas of knowledge, such as Psychology and Philosophical Anthropology, which address said matter from its deepest root, has been considered fundamental. The study presented here in a first step, through the reflexive method, addresses the basics of the emotional dimension and how it is being addressed, going further in the knowledge of the emotions, their influence in the human behavior, and planning of the TV contents in emotional key, among other perspectives. This investigation is currently at a second stage of analysis with a qualitative-quantitative methodology on emotions and children television’s contents.

    From the above, the use of certain skills and aspects which can be implemented in the creation of the TV contents and multiplatform is proposed. It is also sought to advance in the debate for defining possible guidelines that, on one side, guide the Communication industry to searching an approach towards the innovation in said subject, and on the other, to knowing and valuing the children’s audiences as for its status of intelligent, selective, critic, interactive and globalized.