Video as added value at Mexican print media website

• Claudia Alicia Lerma Noriega ^[1]
  1. [1] Instituto Tecnológico y de Estudios Superiores de Monterrey

     Instituto Tecnológico y de Estudios Superiores de Monterrey

     México

     
• Localización: Contenidos digitales y multipantalla / coord. por María José Arrojo, José Luis Piñuel Raigada, 2015, ISBN 978-84-16458-24-0, págs. 173-182
• Idioma: inglés
• Enlaces
  • Texto Completo Libro (pdf)
• Resumen

  • The traditional media can take advantage that gives the network when they decide to be in it, but not all use them or use them efficiently. One of these advantages is the inclusion of video generated by the same media or by their audience. In this paper we can see how the Mexican newspapers that have a presence on the Internet (56% of all printed newspapers) do not use the video or leverage a social network that has more presence on the web: YouTube, as a service value added to their readers.