The globalization of destination vis-a-vis international tourism transports the local to the global arena. Appreciably the complex global-local relations involved in this process problematise the task of preserving local heritage and cultural identity. The most challenging task, therefore, it would seem is to deliver accurate representations of local heritage and identity, whilst competing for a share of the international tourism market. Many researchers suggest international tourism that is promoted from an economic agenda at the global/macro level, leads to the 'internationalization of cultures'. The following paper questions the survival of local cultural heritage in the global tourist age. It explores the impact of the global economic agenda on the local arena and consequent implications for preserving place. The purpose of this article is to review the existing literature and highlight the need for further research.
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