Cultural Communication

• Autores: María José Quero Gervilla
• Localización: Periférica: Revista para el análisis de la cultura y el territorio, ISSN 1577-1172, Nº 19, 2018, págs. 143-153
• Idioma: inglés
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• Resumen

  • Strategic communication is a key marketing tool in the management of cultural organisations. Both internally and externally, the aim is to maximise the efficiency of investments in instruments of communication, in order to successfully achieve coherent and integrated communication which is capable of adapting to the changes and challenges continually presented by the surroundings