Resumen de Tweet victory?
Barack Obama's success in the 2008 US presidential race--dubbed the Facebook election--is credited with persuading politicians around the globe that they couldn't ignore the digital world. His re-election in 2012 was a powerful reminder. That campaign built a huge digital presence: 45 million Facebook likes, 23 million Twitter followers and 1 million downloads of its Facebook app. Crucially, Obama converted this into offline gains: 358,000 events were organized online, and $690 million raised--over half of his total. Here, Miller wonders the impact of the digital campaign as more and more politicians are using social networks to engage with voters.
