Tweet victory?

• Autores: Carl Miller
• Localización: New scientist, ISSN 0262-4079, Nº. 3013, 2015, pág. 32
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Barack Obama's success in the 2008 US presidential race--dubbed the Facebook election--is credited with persuading politicians around the globe that they couldn't ignore the digital world. His re-election in 2012 was a powerful reminder. That campaign built a huge digital presence: 45 million Facebook likes, 23 million Twitter followers and 1 million downloads of its Facebook app. Crucially, Obama converted this into offline gains: 358,000 events were organized online, and $690 million raised--over half of his total. Here, Miller wonders the impact of the digital campaign as more and more politicians are using social networks to engage with voters.