Resumen de Professional guidance: Business Practice Notes: The value of feedback for growing a business
Feedback is a valuable tool for any organisation; but its real value depends on how it will be used. Before setting up a feedback procedure, it is important to determine your reason for obtaining this information and what you propose to do with it.
Is it to comply with an annual quality management audit and hence to ‘tick a box’? Or is it for marketing, in which case only positive feedback may be welcome? Or is it to grow your business and to help recognise areas in which there is room for improvement? This note addresses the third of these reasons.
