Professional guidance: Business Practice Notes: The value of feedback for growing a business

• Autores: Jane Entwistle
• Localización: The Structural Engineer: journal of the Institution of Structural Engineer, ISSN 1466-5123, Vol. 96, Nº. 6, 2018, págs. 20-22
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Feedback is a valuable tool for any organisation; but its real value depends on how it will be used. Before setting up a feedback procedure, it is important to determine your reason for obtaining this information and what you propose to do with it.

     Is it to comply with an annual quality management audit and hence to ‘tick a box’?  Or is it for marketing, in which case only positive feedback may be welcome?  Or is it to grow your business and to help recognise areas in which there is room for improvement? This note addresses the third of these reasons.