Writing cases to advance wine business research and pedagogy

• Armand Gilinsky Jr ^[1] ; Sharon L. Forbes ^[2] ; Marlene M. Reed ^[3]
  1. [1] Sonoma State University

     Sonoma State University

     Estados Unidos

     
  2. [2] Lincoln University

     Lincoln University

     Nueva Zelanda

     
  3. [3] Baylor University

     Baylor University

     Estados Unidos

     

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• Localización: Wine Economics and Policy, ISSN-e 2212-9774, Vol. 5, Nº. 1, 2016, págs. 60-67
• Idioma: inglés
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• Resumen

  • This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor's manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education.