Resumen de Paradigmas de la televisión en España
José Patricio Pérez Rufí, Francisco Javier Gómez Pérez
In this paper, we will formulate ten paradigms about the current situation in the Spanish television industry, from the analysis of the structural, economical, social and technological agents involved in his development. The public policies in communication have shown their temporary character and didn’t consider the future development of the medium. Though the reports about the future of the television have foreseen more prominence for the online television, the Spanish broadcast television networks reached records in consumption of television in 2012. Paradoxically, the high reduction of the advertising investment in television questions the continuity the traditional funding by advertising. We’ll have to consider social and economic factor to understand the current conjecture of the broadcast television networks.
