México
[ES] En este artículo se trata sobre las relaciones públicas y los desastres naturales. De forma particular, se analiza y se describe el papel que la gestión de la comunicación y las relaciones públicas cumplieron en el sismo del 19 de septiembre del 2017 en México. Además, se describen las diferentes formas de como las relaciones públicas y la comunicación se hacen presentes ante un desastre natural. Se levantó una encuesta entre el 1 y el 6 de octubre del 2017 para conocer la opinión de los ciudadanos de las principales entidades federativas que resultaron afectadas por el sismo. Se concluye que las relaciones públicas son muy útiles para enfrentar, de mejor manera, un desastre y resarcir los daños y desafíos que dichos desastres le generan a la sociedad.
This article deals with public relations and natural disasters. In particular, the role of communication management and public relations in the earthquake of September 19, 2017 in Mexico is analyzed and described. In addition, the different ways in which public relations and communication are present in the face of a natural disaster are described. A survey was carried out between October 1 and 6, 2017 to get the opinion of the citizens of the main states that were affected by the earthquake. It is concluded that public relations are very useful to face, in a better way, a disaster and compensate for the damages and challenges that such disasters generate for society.
The writing is about public relations and natural disasters. In particular, it describes and analyzes the role that public relations and communication played in the earthquake of September 19, 2017 in Mexico. In addition, the different ways in which public relations and communication are presented in the face of a natural disaster are described. It is concluded that public relations are very useful in the face of a disaster, helping to better face and compensate for the damage and challenges that such disasters generate to society
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