Resumen de An Assessment of Zoo Visitors' Revisit Intentions
Hung-Che Wu, Ching-Chan Cheng, Wien Hong
This study examines the interrelationships among experiential quality, affective commitment, image, novelty seeking, experiential satisfaction, and revisit intentions perceived by zoo visitors. The data comprise a sample of 510 visitors who visited the Beijing Zoo; the proposed model fits the data. The study's results will assist zoo management to develop and implement market-orientated service strategies to increase the experiential quality and affective commitment, and enhance the image, novelty seeking and experiential satisfaction of zoo visitors so visitors generate favorable zoo revisit intentions.
