An Assessment of Zoo Visitors' Revisit Intentions

• Wu, Hung-Che ^[1] ; Cheng, Ching-Chan ; Hong, Wien ^[1]
  1. [1] Sun Yat-sen University

     Sun Yat-sen University

     China

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 22, Nº. 3, 2017, págs. 361-375
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This study examines the interrelationships among experiential quality, affective commitment, image, novelty seeking, experiential satisfaction, and revisit intentions perceived by zoo visitors. The data comprise a sample of 510 visitors who visited the Beijing Zoo; the proposed model fits the data. The study's results will assist zoo management to develop and implement market-orientated service strategies to increase the experiential quality and affective commitment, and enhance the image, novelty seeking and experiential satisfaction of zoo visitors so visitors generate favorable zoo revisit intentions.