Public Relations in An International Context

• Enric Ordeix Rigo ^[1]
  1. [1] Universitat Ramon Llull

     Universitat Ramon Llull

     Barcelona, España

     
• Localización: Trípodos, ISSN-e 2340-5007, ISSN 1138-3305, Nº. 24, 2009 (Ejemplar dedicado a: Global Public Relations: Trends and Challenges), págs. 11-13
• Idioma: inglés
• Enlaces
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• Resumen

  • In dealing with public relations, we usually think of it as a diverse and complex activity. In fact, it is complex and thus not easy to explain. As we began to define this special issue, we thought we would encounter difficulty finding scholars who understood the concept and perspective, and who would want to take part. Fortunately, this was not the case. In fact, the reflections you have in your hands support the general idea that the management of relationships makes the world more interconnected and more interesting for those who inhabit it. “Global Public Relations in a changing world” is a title that signifies more than just a conjunction of points of views. It attempts to explain the evolution that international public relations has undergone.