Evolución de la redacción publicitaria en el siglo XX: estudio sobre la longitud de la frase y la extensión del cuerpo de texto en la publicidad en castellano

• Juan Rey ^[1]
  1. [1] Facultad de Comunicación de Sevilla. Departamento de Comunicación Audiovisual y Publicidad
• Localización: Trípodos, ISSN-e 2340-5007, ISSN 1138-3305, Nº. 27, 2010 (Ejemplar dedicado a: Televisió d'entreteniment o entretenir-se a la televisió), págs. 141-158
• Idioma: catalán
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• Dialnet Métricas: 5 Citas
• Resumen

  • Studies about advertising copywriting are not very common in the academic environment and usually consist of a set of rules for writing effectively. This paper is about advertising copywriting but from another perspective: the evolution of advertising copywriting during the twentieth century. A wide corpus has been selected and studied from three points of view: number of words per sentence, words per ad and number of sentences per ad. The results confirm that advertising copywriting has changed dramatically over the period of a hundred years.