The effects of products' aesthetic design on demand and marketing-mix effetiveness: the role of segment prototypicality and brand consistency

• Autores: Yan Liu, Krista J. Li, Haipeng (Allan) Chen, Subramanian Balachander
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 1, 2017, págs. 83-102
• Idioma: inglés
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