Finding the perfect return policy

• Localización: Harvard business review, ISSN 0017-8012, Vol. 94, Nº 10, 2016, 26 págs.
• Idioma: inglés
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• Resumen

  • The article discusses the metastudy "The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review" by Narayan Janakiraman, Holly A. Syrdal, and Ryan Freling in the periodical "Journal of Retailing," which addressed the impact of return policies on consumer behavior.