Learning while (re)configuring: : Business model innovation processes in established firms

• Autores: Hans Berends, Armand Smits, Isabelle Reymen, Ksenia Podoynitsyna
• Localización: Strategic Organization, ISSN-e 1741-315X, Vol. 14, Nº. 3, 2016, págs. 181-219
• Idioma: inglés
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• Dialnet Métricas: 6 Citas
• Resumen

  • This study addresses the question of how established organizations develop new business models over time, using a process research approach to trace how four business model innovation trajectories unfold. With organizational learning as analytical lens, we discern two process patterns: “drifting” starts with an emphasis on experiential learning and shifts later to cognitive search; “leaping,” in contrast, starts with an emphasis on cognitive search and shifts later to experiential learning. Both drifting and leaping can result in radical business model innovations, while their occurrence depends on whether a new business model takes off from an existing model and when it goes into operation. We discuss the implications of these findings for theory on business models and organizational learning.