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Resumen de The danger of touting a product as "the best"

Jingjing Ma, Neal J. Roese

  • The article discusses the risk to firms of advertising their products or services as the best available. The authors describe an experiment in which dissatisfaction among college students biased toward high expectations was great when those expectations weren't met. It is recommended that firms avoid comparing their offerings to those of rivals, and use caution when making claims of superiority


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