Resumen de Modelo de satisfacción comparativa percibida en los canales de distribución: un análisis factorial confirmatorio de segundo nivel
Jean Pierre Lévy Mangin, Annick Lambert, María Aránzazu Sulé Alonso, Jean Paul Paquin
- español
Se pretende aislar el concepto satisfacción en los canales de distribución mediante un análisis factorial confirmatorio de segundo nivel y mostrar así qué variables latentes lo definen.
- English
The concept of satisfaction in marketing channels has been extensively analyzed. This article aims to identify the concept of retailer satisfaction very closely through a second degree factoranalysis and to highlight the variables that specify it. A global sample will be analyzed and later it will be breakdowned by type of retailer. This analysis will permit to know exactly the signification of satisfaction for each kind of retailer, the independent, the corporate, the franchised one and the strategic implications of this meaning.
