Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness.

• Autores: Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 4, 2015, págs. 56-76
• Idioma: inglés
• Texto completo no disponible (Saber más ...)