Resumen de Commentaries and reply on “Predicting customer value using clumpiness: : From RFM to RFMC” by Yao Zhang, Eric T. Bradlow, and Dylan S. Small

• This series of discussions presents commentaries and a reply on Zhang et al. [Zhang Y, Bradlow ET, Small DS (2015) Predicting customer value using clumpiness: From RFM to RFMC. Marketing Sci. 34(2):195–208].