Commentaries and reply on “Predicting customer value using clumpiness: : From RFM to RFMC” by Yao Zhang, Eric T. Bradlow, and Dylan S. Small

• Localización: Marketing science, ISSN 0732-2399, Vol. 34, Nº 2, 2015, págs. 209-217
• Idioma: inglés
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• Resumen

  • This series of discussions presents commentaries and a reply on Zhang et al. [Zhang Y, Bradlow ET, Small DS (2015) Predicting customer value using clumpiness: From RFM to RFMC. Marketing Sci. 34(2):195–208].